Innovative freezing technologies has accelerated growth in the frozen food market segmentation and it ranges from vegetables, fruits, meat, fish/seafood and even pre-cooked meals and soup.
Bringing greater convenience and food options to the society, the frozen ready-to-eat meals sector sums up to more than 35% of this market.
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We know no one wants to be unhealthy.. apart from fast food, frozen ready-to-eat meals is now an option for the busy bees like us. When it comes down to a choice between health or convenience, convenience almost always takes priority.
Frozen food is not only easy to prepare and has longer shelf life, it has now become difficult to differentiate from the freshly cooked dishes you can get from the eateries. The thing to note is that these highly processed foods are far from their natural state and often have sugar, unhealthy fats, sodium, artificial ingredients and preservatives added to extend their shelf life. They are energy-dense as they are high in calories but not nutrient-dense, which can lead to obesity and chronic disease over time. All that nasty stuff is still in there when you heat it up and consume them for a quick bite.
However, on the other side of the spectrum, food scientists have worked to improve freezing, packaging, and transporting methods so that frozen foods today, are nutritionally comparable to their fresh counterparts . New frozen techniques are a safe way to increase the shelf life of nutritious foods especially with fresh produces. Freezing is a completely natural preservative technique that requires no chemicals or artificial ingredients. In addition, frozen products are often harvested at peak ripeness and frozen within hours to lock in nutrients indefinitely until they are ready to eat. Vegetables are packed and frozen with nutrients — vitamins, minerals, fiber and antioxidants. Numerous studies have shown no substantial difference between the nutrient content of frozen food versus its fresh counterparts.
Most of us lead hectic and busy lives and to be able to prepare a nutritious well-balanced meal can seem impossible. A healthy meal can be just minutes away. Freezing meals that you’ve already cooked can be a huge time-saver for consumption later in the week. Incorporating frozen fruits and vegetables into an existing meal is an easy way to add nutrition quickly.
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